Strategy for lead generation and strengthening customer relationships
TRC Advocaten
Inbound marketing
Inbound marketing is all about attracting customers by offering interesting and relevant content at every stage of the buying process. With inbound marketing, unlike traditional marketing techniques, you don't have to shout for the attention of potential customers. By offering content that answers the questions and problems of your ideal customer, you attract quality visitors and build trust and credibility for your business.
Inbound marketing in brief
- Target visitors who are actively looking for information
- Increase your organic visibility and traffic by offering high-quality content
- Generate leads with call-to-actions and landing pages
- Automate your marketing processes
- Track and analyse every part of your online marketing and sales processes
The four phases
of inbound marketing
1. Attract
Attract visitors to your website with content that helps with their problems and answers their questions by publishing blogs and posting content on social media tailored to your target audience.
2. Convert
Create leads from anonymous visitors who look further for possible solutions to their problems by offering downloadable content on landing pages behind call-to-actions.
3. Close
Turn leads into customers and support the decision-making process by building trust in the solution your company offers with email marketing, customer management and automated workflows.
4. Delight
Make sure your customers have access to the latest and most relevant content so that they become promoters of your brand.
Inbound marketing services
Data analysis and reporting
We deliver clear reporting, providing insights into your site's visitors. We analyze which content and campaigns attract visitors and where they come from. We calculate your ROI to understand what works and adjust as needed.
Ready to dive into inbound marketing yourself?
Download the e-book here for valuable tips from real-world experience!
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What does inbound marketing deliver?
It starts with a good conversation about your company's goals and ambitions and whether inbound marketing can contribute to these. Our starting point is that there must be a solid basis for achieving these goals and a healthy ROI before we start working together.
We then study your current website and (online) marketing activities and see where growth opportunities lie. Based on this analysis, we present a no-obligation growth plan for your situation.
Implementation of growth plan
We provide our inbound marketing services on a monthly service retainer basis. With this working method, we ensure continuity of operations and make a measurable contribution to the growth of your business. Our team of specialists works continuously to build and drive your inbound marketing machine.
Prices for our standard inbound marketing service retainers depend on your growth ambitions and range from €1,500 to €5,000 per month. Of course, it is also possible to tailor the work to your needs.
