Umbraco Engage - strengthen your content strategy

Better interactions, deeper insights

A powerful website goes beyond just posting content. It's about connecting with your users and understanding how they interact with your platform. With Umbraco Engage, the add-on specially designed for Umbraco websites, you elevate your content strategy to a higher level. From personalised experiences to in-depth analytics and even A/B testing – Umbraco Engage provides the tools you need to truly make an impact.

What is Umbraco Engage?

Umbraco Engage is an add-on that enriches your Umbraco website with advanced functionalities for user interaction. It all revolves around three key points:

Driving Engagement: Personalise content for specific target audiences and provide more relevant and valuable experiences.
Gathering Insights: Obtain a detailed view of the behavior and preferences of your visitors.
Optimising through A/B Testing: Discover which version of your content or call-to-action works best, enabling you to make data-driven decisions.

4 Engage Personalization Segment Builder

Why choose Umbraco Engage?

1. Advanced Personalisation
With Umbraco Engage, you can personalise content based on visitor profiles. Think of recommendations for blogs, products, or services that align with the preferences of a specific user.

2. Data-Driven Decisions
You gain access to comprehensive analytics, such as which pages are most popular and which call-to-actions are most effective.

3. A/B Testing for Optimisation
With A/B testing, you can experiment with different versions of your content, layout, or call-to-actions. For example, choose between two headlines, button colours, or even different landing pages. Based on the results, you can deploy the best version for maximum conversions.

4. Easy Integration
Umbraco Engage seamlessly integrates with existing CRM systems and marketing tools, allowing you to effortlessly synchronise data and streamline workflows.

5. Future-Ready
With this add-on, you are prepared for the future of content marketing, where personalisation and data-driven optimisation take centre stage.

What can you do with A/B testing in Umbraco Engage?

With A/B testing in Umbraco Engage, you can easily test different versions of content and see which performs best.

How does it work?

Create variants of your content
Create multiple versions of a page, image, or call-to-action, each with small differences. For example, a different headline, button text, or image.
Publish and collect data
Direct a portion of your visitors to variant A and another portion to variant B. Umbraco Engage automatically tracks the performance of each version.
Analyse the results
Review clear reports on which version generates more conversions, clicks, or engagement.
Implement the winner
Based on the results, you can finalise the best-performing version.

Practical examples:

Test different call-to-actions: "Buy Now" vs. "View More".
Compare images: Does a product photo or a lifestyle image help generate more conversions?
Choose the best landing page: Which layout keeps visitors on the page longer?